The Oak Brook, Ill.-based company said it will cut calories in its most popular Happy Meals by 20 percent. With about 280 restaurants in the greater Atlanta area, McDonald’s is one of the most closely-watched restaurant chains in the nation. The company came under pressure from health professionals earlier this year to retire Ronald McDonald and stop marketing to kids.
McDonald’s will begin rolling out the new Happy Meal in September, with the goal of having them available in all 14,000 restaurants during the first three months of 2012. The new Happy Meal will automatically include both apple slices and a smaller size French fries — 1.1 ounces. A side choice of apples only will be available on request.
“McDonald’s hopes to address a challenge children face in meeting the recommended daily consumption of produce,” the company said. Almost 90 percent of McDonald’s customers are aware of the apple option for kids’ meals, but apples are chosen in only 11 percent of Happy Meal purchases.
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