The holiday marketing push is in full swing. What are you doing to get your holiday specials noticed? Print ads? Sales letters? Coupons? There is a variety of strategies for getting your holiday marketing message to customers, but some work better than others. Here are some marketing mistakes to avoid this holiday season:
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Preparing Your Server for Failure
Untold millions of dollars are lost when a company’s server crashes due to high online traffic. Before you make a holiday marketing push, check with your current website host to ensure that it will handle the extra traffic you may get. Your host may be able to set your site up with additional server space to accommodate your expected traffic (for an additional fee, of course).
In addition, be sure that your online shopping cart software is in working order. You don’t want to lose sales because your software crashes, or worse, a customer abandons the sale because it is too confusing. Be sure your checkout procedure is streamlined and easy to follow.
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Cutting Prices Too Deep
Of course, you want to attract customers, and cutting prices is one way to get customers to your store. However, cutting your prices too deeply may be another marketing mistake, not just this holiday season, but year-round.
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